Alt-J Star Persona

Alt-J appear to use a variety of media to promote the band and communicate with their fans. Their website is very basic and only consists of links to other sites such as Facebook and Twitter. However it is notable that their website is the top hit when you type 'alt-j' into google. Their website also features a very large image of their logo, which is a triangle symbol that appears in text when you press alt and j on a mac ∆. 

The bands most used medium of promotion and image control appears to be their Twitter account - @alt_j
Here is an example of one of their  promotional tweets to their 27,347 followers (30/9/12).   


'An Awesome Wave' out now. Touring throughout 2012. Δ 


Bellow are images of the band from the first page of results on google images.

It is obvious from these images that Alt-J are not a stereotypical rock or pop group, and their star-persona is very alternative, which compliments their music.