Evaluation Question 3 Script

I am going to talk about how we acted upon the feedback we received from our peer reviews to improve our video.

Our peer reviews suggested that we should include more of chloe. We acted upon this by taking another nights filming, in which we focused on getting a lot of narrative footage to convey to the audience that chloe and tom (our star persona).

As another comment we received was to include more narrative, we included a lot of this footage in our video in a logical order. Not only did this reduce the amount of lip-syncing (another peer review suggestion) but it also made our video a lot more interesting to watch as we now have a story of a relationship, a common convention of pop and rock music videos.   As our rough cut was almost entirely lip-syncing with mainly mid and long shots, when filming our narrative we tried to include a greater variety of shot types and angles. An example of this is the low angle long shot of chloe holding reading a letter, followed by an over the shoulder close up of the letter. We hope that by increasing the variety of shot types and angles our video is less repetitive and should keep the audiences attention. We also spent a lot of time experimenting with cross fading our cuts rather than just using jump cuts, to make the narrative an important part of the video rather than just to fill time.



I filmed this script being read in one take. It is going to be used as part interview and part voice over including clips of our music video, as a medium of communicating the feedback received and how we used this feedback to improve our video, with brief explanations of how this was achieved.