Task Two

Due to our original filming difficulties which resulted in us losing a days filming, we have had to spend all our group time editing so far and have not had much of a chance to discuss the digipack. However we do have a large number of photo's we have taken for the digipack, we just need to select which of them will fit best with our other products and star persona.

On the other hand, our magazine advert created on photoshop went well, and I gained a lot of skills and knowledge regarding photoshop, having never used the programme before. Our magazine advert contains elements suggestive of the pop genre. I think we should replicate this in the digipack which  should combine our products effectively, hopefully resulting in the overall product appearing professional and well planned.

Task 5

OKGo Artists Analysis

I have researched the band OKGo, and watched five of their music videos.

OKGo have an interesting star persona, in the sense that their videos manage to include the band in almost every shot, yet they are never the centre of attention. In effect, the bands star persona is focused on their artistic creativeness outside of music, resulting in very technical, interesting to watch and original music videos.

As OKGo's videos are very technical, it is no surprise that they display many applications of Goodwin's theory. Editing to the beat is used to great effect in their video for 'End Love'.

In this screenshot editing to the beat is being combined with excellent use of micro elements such as mise en scene, resulting in the video being very interesting to watch. There use of editing to the beat may also help their audience connect the impressive video to the song, helping them to sell their music.




I believe the bands target audience is teenagers and young adults. I believe this because there music is almost less important than their videos in terms of what makes them stand out from the crowd as a band. Therefore OKGo are much more likely to appeal to a younger audience with a greater interest in modern technology person than someone over fifty, for example. They are attempting to appeal to an almost unique target audience within the music industry. By producing very creative and technical music videos, the band are very appealing to people with an alternative taste in music and an appreciation for technology, media, filming or editing.

In contrast to OKGo our target audience for our music video is most definitely more mass market, as pop music is very popular and successful pop artists are always being played on the chart shows of music video channels such as MTV Hits. We are attempting to target this audience by adhering to many of the stereotypes of the pop music video. An example of this is that we are making great use of cutting between different scenes of the singer performing. Bellow is an example of this format being used in Adele's music video for Rolling In The Deep, a successful pop song.

Task One

The Script's music fits the pop genre. While we are in the early stages of editing, we have already managed to cut between a variety of scenes and camera angles showing the singer singing. This is stereotypical of a pop video, as a lot of scenes allows for a lot of cuts, which keeps the video interesting for the audience. The slowed down and then reversed shot of the clock smashing technique isn't found in many pop videos, with the aim of being different enough to keep the audience interested, without looking out of place in a pop video.

In order to have some variation on just cutting between performance shots, Due to the title of the song 'Live Like We're Dying' we decided to include some narrative footage emphasising time. The relationship between lyrics and visuals in our video is for the most part amplified. The best example of this is where the lyrics are "Live like we're dying', we cut to a slowed down then rewinded shot of a clock smashing. The purpose of this is to support the meaning of the lyrics, but placing an emphasis on time.

When considering the relationship between the music and visuals, at this stage of the editing process the only notable editing technique we have included is editing to the beat through out the first verse and chorus. This is a technique we intend to implement throughout the video, as is often the case in the Pop genre.

Our singer is the main focus of the video, with many close ups of him singing. In all of the shots of him singing, he is the main and perhaps even sole focus within the scene. This should fulfil any artist presence based demand of the record label and promote brand awareness. However it is worth considering filming some more exiting shots of the singer, perhaps incorporating some camera movement, which should help to improve the flow of our music video.

An example of notions of looking in our video is the scene where the singer is sitting in front of a graffiti covered wall. This setting is very contradicting to the singers clothing, which will hopefully engage the audience by leaving the contrast unexplained, thereby urging them to form their own opinion of his star persona.

Task Four

Thanks to digital television, there are many different music channels available. These cover a wide variety of genres and artists. For example Kerrang plays mostly rock and metal music videos, and the various MTV channels cover pop, rap, alternative, rock and many more genres. I believe the Script are most likely to be played on MTV Rocks. The channel would play The Script during one of their less heavy, more pop influenced rock playlists. 


An example of a Channel that definitely would not play The Script is Scuzz. Scuzz is a channel aimed at fans of metal music, and does promotions such as giving away free guitars in competitions aimed at metal fans. As The Script are a pop/rock artist playing there music would never be considered at Scuzz, as they are not the the type of artist its viewers want to listen to.


When considering internet channels that may exhibit The Script's music video, it is very relevant that the majority of music videos watched online are on YouTube. On YouTube, The Scripts music videos with the most views are distributed through Vevo. 

Our Music Video would be played on both the same television and internet channels as mentioned above, and if the release of the video has adequate promotion and is successful, it could be played on the MTV Hits channel, which frequently plays programmes such as 'UK Top 20'.  

  

Task Three

For this task i decided to use Prezi to present my research and ideas on the subject of artists use of social media. Having not used Prezi before this was challenging at first, but during the course of making my presentation I feel I gained a good understanding of what Prezi is and how to use it. Bellow is the link to my presentation.

<div class="prezi-player"><style type="text/css" media="screen">.prezi-player { width: 550px; } .prezi-player-links { text-align: center; }</style><object id="prezi__utpxeh4xk4f" name="prezi__utpxeh4xk4f" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="550" height="400"><param name="movie" value="http://prezi.com/bin/preziloader.swf"/><param name="allowfullscreen" value="true"/><param name="allowFullScreenInteractive" value="true"/><param name="allowscriptaccess" value="always"/><param name="wmode" value="direct"/><param name="bgcolor" value="#ffffff"/><param name="flashvars" value="prezi_id=_utpxeh4xk4f&amp;lock_to_path=0&amp;color=ffffff&amp;autoplay=no&amp;autohide_ctrls=0"/><embed id="preziEmbed__utpxeh4xk4f" name="preziEmbed__utpxeh4xk4f" src="http://prezi.com/bin/preziloader.swf" type="application/x-shockwave-flash" allowfullscreen="true" allowFullScreenInteractive="true" allowscriptaccess="always" width="550" height="400" bgcolor="#ffffff" flashvars="prezi_id=_utpxeh4xk4f&amp;lock_to_path=0&amp;color=ffffff&amp;autoplay=no&amp;autohide_ctrls=0"></embed></object><div class="prezi-player-links"><p><a title="Ways In Which 'The Script' Use Social Media" href="http://prezi.com/_utpxeh4xk4f/ways-in-which-the-script-use-social-media/">Ways In Which 'The Script' Use Social Media</a> on <a href="http://prezi.com">Prezi</a></p></div></div>

Email to The Script

This is a photo that I have sent to the band to make them aware of what we are doing so that we do not come across any copyright issues with the music video we make.

Locations

Trees
We have thought about filming in the trees being the college of long road, we think this will add to the story line we want to create effectively.

Town
Top of car park- city views, very effective, would add more of a narrative to our video.

Back streets of Cambridge- old  fashioned, vintage, cute, gives the video some depth an history.

train station- the use of the big clock at the station would be very effective. Adds to the theme of time.

under the bridge on the guided bus route near the station- this would be a different scene change, adds to the effect of him being confused.

Shopping centre- do a time laps of all the people passing by? very effective. emphasis's time/time running out.

River- the mill pound river, just out of town. would be perfect for a love story.