Task One

The Script's music fits the pop genre. While we are in the early stages of editing, we have already managed to cut between a variety of scenes and camera angles showing the singer singing. This is stereotypical of a pop video, as a lot of scenes allows for a lot of cuts, which keeps the video interesting for the audience. The slowed down and then reversed shot of the clock smashing technique isn't found in many pop videos, with the aim of being different enough to keep the audience interested, without looking out of place in a pop video.

In order to have some variation on just cutting between performance shots, Due to the title of the song 'Live Like We're Dying' we decided to include some narrative footage emphasising time. The relationship between lyrics and visuals in our video is for the most part amplified. The best example of this is where the lyrics are "Live like we're dying', we cut to a slowed down then rewinded shot of a clock smashing. The purpose of this is to support the meaning of the lyrics, but placing an emphasis on time.

When considering the relationship between the music and visuals, at this stage of the editing process the only notable editing technique we have included is editing to the beat through out the first verse and chorus. This is a technique we intend to implement throughout the video, as is often the case in the Pop genre.

Our singer is the main focus of the video, with many close ups of him singing. In all of the shots of him singing, he is the main and perhaps even sole focus within the scene. This should fulfil any artist presence based demand of the record label and promote brand awareness. However it is worth considering filming some more exiting shots of the singer, perhaps incorporating some camera movement, which should help to improve the flow of our music video.

An example of notions of looking in our video is the scene where the singer is sitting in front of a graffiti covered wall. This setting is very contradicting to the singers clothing, which will hopefully engage the audience by leaving the contrast unexplained, thereby urging them to form their own opinion of his star persona.