Evaluation

Todays Lesson

In todays lesson we have filmed ourselves evaluating different sections of our music video, we have took a minute each and analysed the video and spoke about any improvements we made on our video based on the feedback we received. We are now waiting for the footage to upload and we will edit it into our music video to help prove our points through footage.
Our Feedback really helped us when improving our video and we feel that our video has improved a lot from our rough cut because of this.

Evaluating Our Music Video

I am going to be talking about our music video in between the second and third minute. In this section the narrative shows us the female in the relationship very upset and angry at her lover. This is a very common convention of a pop music video and we have kept with this.
She expresses this by tearing up and throwing away a love letter which could show her throwing away their relationship and giving up hope. The lighting is very dark which ties in with the girls mood as she seems at a low point. The shots show that she is alone with no one around which expresses how lonely and lost she feels without her partner. Again we see the use of time as the girl looks at her watch after reading the note where he promised to meet her at five. We can see on the watch that he has stood her up which causes her to give up on the relationship.
In this part of the video we can see that we have acted on our feedback and added more footage of the girl and we have also broke up the video by adding more narrative to it rather than just lip syncing.

Planning for evaluation task 3

What have you learned from audience feed back?

for this task we need to create a directors commentary, which includes clips from the music video, and ancillary tasks as well as vox pop presentations of audience feedback. we have recieved feedback through vox pops of our rough cut, and peer reviews. we have acted on our peer reviews and rough cut feedback. in our next lesson (5/12/12) we will record a vox pop of our own evaluation and reviewing the changes we have made throughout the production process.

Comments we have recieved:

include more of chloe

more narrative

different shot types and angles

not as much lip-syncing

T2-09 Music Magazine Advert

This is our final magazine advert. We are very happy with it and we have shown above the original photo on the right.
We first of all used the clone stamp tool to remove some of the graffiti and textures that we did not want in the image. We did this to smooth out the image and make it more appropriate for use. When we were out photographing we stumbled upon this graffiti and knew that we wanted to use it, we therefore took numerous photos of it before choosing one to use.
We then merged two photos together to bring the graffiti man to life, we used a photo of Tom who is the star in our music video. 

Bonus content ideas for the Digipak

As this is a special release album it would be a great idea to include certain 'bonus features' in the digipak. Such as:

>posters of the band

>Live tracks and perhaps featurettes of the tracks

>free entry into competitions (for, personal gig, memorabilia, tour tickets e.t.c.)

Ancillary Products

Tomorrow is the deadline day for our ancillary products, today we are working hard to get them finished. We are creating both a digipack and also a magazine advert to advertise it. We are trying to keep the theme of these similar to that of our music video through our imagery. Our main theme is time.
We are using photoshop to create both products and are working as a group putting our ideas together so that the products enhance our video.
We have decided that we will not need to take any more photos for these products as we have taken plenty during our filming in preparation for producing these products.

Ideas for track listing on the Digipak

>Live like we're dying (Title track)
>Standing in time
>The end where I begin (Script song)
>The wake up call
>Lift me up
>Save me
>We cry (Script song)
>A little heart to heart
>Paper heart
>Time and again

we also thought as the digipak is a 'special release' album we should include some 'bonus' tracks:

>The man who can't be moved (Script song)
>If you ever come back (Script song)

Analysis of Digipack

This is the digipack of pop artist Katy Perry's latest album Teenage Dream, the complete confection. This album is an extended edition of her previous album Teenage Dream. This album offers more for the buyer than the original album with lots of special features such as a chance to win a golden ticket inside for her movie premiere, the front cover of the digipack consists of a lenticular cover insert which creates a moving image when moved from side to side, the digipack contains nineteen songs compared to the thirteen on the original album and this album also gives us five three newly released singles.
The digiopack carries on with the imaginary world that Katy Perry has created for her fans. This is a land called Candyfornia which was seen on her tour as well as in the music video for California Gurls. This land is about sweet things where everything is made from sweets and candyfloss makes up the clouds. Katy perry attempts to make this land come to life with a moving insert cover which is covered in all things sweet as well as the queen of pop herself. As the image changes we see the star go from a head on close up shot with her wearing a crown, possibly showing us she is the queen of candyfornia? As we move the album again we see another image of Perry lying down naked in a sea of pink tinted cloud.

This is the back of the digipack, again it carries on with the Candyfornia theme that Katy is trying to get across, we can see bright blue skies and lots of pink fluffy clouds. The font of the writing again carried on with this theme as it looks like candy canes. The colours are very bright and very girly with bright pinks and the writing is very soft. It all looks very innocent and very appealing to teenage girls. 

Influences On The Ideas For Our Music Video

James Morrison- Broken Strings

This video has been a main influence on some of the ideas for our music video, the video features intense close ups of the artist which helps to create a star persona within the music video. We have also tried some close ups of our artist as we like this intense style. We feel these close ups go really well with our song choice and with the pace and feel of the music.

Above we can see a comparison between two shots from our music video and from James Morrison's video for 'Broken Strings'. We can see that they are both very close up, intense shots of the artist singing the song.
Other similarities between the two videos are that they both feature the artists female lover. In both videos we have some narration about the love affair between them, but the artist is always more dominant than the female lover.

Peer reviews

on the 5th of November we received feedback from the rest of our class. this gave us an opportunity to further improve our music video and get advice from external sources that were on our level. we found that most people thought we needed more footage in different locations with a wider variety of angles, to this end we organised another evening of filming. another point was that people couldn't 'see' the star persona, which was the focus of the new filming. other than that our lip syncing was, apparently, quite effective, the camera control was good and the mise-en-scene was relevant and material was appropriate.

Our Final Music Video

This is our final music video! We are very pleased with it overall and we feel we have improved it a lot since our rough cut.

Email to The Script

This is a photo that I have sent to the band to make them aware of what we are doing so that we do not come across any copyright issues with the music video we make.

Our Filming

We have now completed all of our filming and we made the deadline. We have utilised our two over night uses of the camera as well as two lessons to get the best footage we could. We got off to a bad start after completing a long timelapse in a shopping centre on our first night of filming we realised that the footage had been erased from the camera. This meant that we had a lot of catching up to do and we had to change our plans. We did not film a timelapse again as they are very time consuming, we changed our location and the narrative of our video. We have filmed in a number of places and we have a contrast of scenes from a night scene under a bridge, to a graffiti corner and also a white room. By using a range of settings we hope that our video will be exciting and with editing we can create lots of excitement. We utilised the use of lighting also especially in the white room and under the bridge. We used the lighting to create some really good effects.

Photos from film shoot

tutorial video on how to create a Time lapse

this will help in the creation of our own time lapse sequences for our music video to ensure we are prepared for the editing section of our project.

Health and Safety awareness of Our Filming

In our video we are going to smash up a clock, we have thought about the risks of this and we are going to do it in a controlled environment taking precautions so both the group and others around are kept out of danger.
We are also filming near the river so will also have to consider safety here as well. This is why we have checked the weather conditions which are meant to be sunny for the day of filming reducing the risk.

Planning for Filming lesson

In this lesson we are planning for filming, above is the weather forecast for the day we are filming so we can adjust what we are filming to the weather. Below is a picture of us beginning our ideas for our locations, shot types and narrative.

The scripts 'image'

we will style our singers image on the scripts image, as it fits well with the song and gives a strong base from which to build the rest of out stars persona for the ancillary products.

example of a time-lapse

This as an example of the sort of time lapse we would like to use for our music video. However we would have one person stand still for the duration of the time lapse, creating the effect that time is moving fast, which ties in with the title and lyrics of the song 'Live Like We're Dying'.