Evaluation Tasks. Maya Whitmore - Tennant

Task one-
In what ways does your media product use, develop or challenge forms and conventions of real media products?

Presentation1 from mwhitmorete1

 

Task two-
How effective is the combination of your main product and ancillary texts? 

To do this task i created a prezi to describe the combination between our music video and ancillary products.



Task three-
What have you learned from your audience feedback?

The following is the Vox-pop directors commentary for our music video which we created. We speak about what we completed our music video, what we added and changed


 


Task four-
How did you use new media technologies in the construction and research, planning and evaluation stages? 
I created an xtranormal to complete task 4.

Directors commentary.

Today in lesson we did our directors commentary, I spoke about the first minute of our film and explained what we have changed, liked and why we had chosen to make the changes we had.

Planning for evaluation task 3

What have you learned from audience feed back?

for this task we need to create a directors commentary, which includes clips from the music video, and ancillary tasks as well as vox pop presentations of audience feedback. we have recieved feedback through vox pops of our rough cut, and peer reviews. we have acted on our peer reviews and rough cut feedback. in our next lesson (5/12/12) we will record a vox pop of our own evaluation and reviewing the changes we have made throughout the production process.

Comments we have recieved:

include more of chloe

more narrative

different shot types and angles

not as much lip-syncing

Analysis of magazine advert. 1

I have used different resources for analysing magazine adverts such a different web pages and real magazines. The following images show the research i have done.

This NME magazine is the 24th November issue, focused on the band ALT-J who broke through into the industry this year, there a indie rock alternative band from Leeds. Their debut album An Awesome Wave was released in May 2012 in Europe and September 2012 in the United States, eventually winning the 2012 British Barclay card Mercury Prize. I feel that looking at this bands magazine ad will give us relevant ideas to what to include in our magazine as there similar genres.

As you can see from looking at the magazine advert its got an alternative feel about it, along with the outfits the band members are wearing this adds to the alternative genre theme. The font for the bands title is rather vintage looking, but grabs the readers attention with the red spots on the white. The black an white images in the right hand corner add the alternative feel again.

This edition of the NME magazine was a lot more colourful, i like the use of the newspaper cuttings for the different headings/articles. I like the way there all different font types etc. This magazine stand out, and maybe the newspaper cuttings are something we should use in are magazine.

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This image is the band interview which featured in the November issue. I like the use of lighting on the stage set. The use of the stage is very effecting because the article is about the band and the title is access all areas and obviously the stage is where everything happens.

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This image is showing exmaples of magazine adverts and other band tours which have been published in other music magazines. This is something which we would should include in our magazine, this would make it popular to our target audience as it offers them extra information about bands they may also like.

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This image is an advertisement for a fashion company and at the bottom there is a Facebook and twitter link, I think it’s important to make sure we advertise our Facebook page on all of our products to increase the popularity of the page. The use of different companies is also important to include in a magazine.

Font Research

Final Digipak

We had a 6 pane template but we decided to only use 4 due to time.

Bonus content ideas for the Digipak

As this is a special release album it would be a great idea to include certain 'bonus features' in the digipak. Such as:

>posters of the band

>Live tracks and perhaps featurettes of the tracks

>free entry into competitions (for, personal gig, memorabilia, tour tickets e.t.c.)

Extra Content

For our digipak I think it would be very effecting if we included some extra content, as it’s a special edition CD it needs that extra something to make it so special. Possible ideas are entry into competitions to win prizes, postcards, stickers, concert tickets, tour date information or even a large folded up picture of the band.

The above are both examples of extra content being used in digipaks, the first is the gorillas and second Rihanna, I like the way Rihanna carry’s on her sexy, rouge, lust feeling even through her digipak.

 

Ancillary Products

We decided as a group that we didn’t need to redo a photo shoot for our ancillary products. When we filmed before we took many stills and feel that these provide us with enough photos to choose from and there good quality and appropriate photos for us to use. We also think that as they are good photos available we should focus on creating our products and put our time into them.

Letter To Band

The following is a draft letter which i have written up to send to the band to ask for permission to use there song for our music video.

The Script
RCA Label Group
9 Derry Street
London, W8 5HY
UK

To whom it may concern,

I am a student at Long Road Sixth Form College and i am writing to ask for permission to use The Scripts single Live Like We're Dying for a music video project we have been doing at college. For our A2 course work we have to research, plan, design and create our music video. We use our peers for our videos and edit them to create the final video, we chose to use this song for our music video because we felt it had great potential. Please respond by emailing z0265@longroad.ac.uk. We look forward to your reply and hope you can support us with our work by allowing us to use the song for our educational purposes only.

Yours sincerely,

Maya Whitmore Tennant.

Ideas for track listing on the Digipak

>Live like we're dying (Title track)
>Standing in time
>The end where I begin (Script song)
>The wake up call
>Lift me up
>Save me
>We cry (Script song)
>A little heart to heart
>Paper heart
>Time and again

we also thought as the digipak is a 'special release' album we should include some 'bonus' tracks:

>The man who can't be moved (Script song)
>If you ever come back (Script song)

8th November filming

We chose to use the extra time of filming after our rough cut deadline because we felt that we still needed more footage and filming time. We did this on Thursday the 8th, we choose to film on a Thursday again as thats when we have the most time available to us.

We wanted to film some more footage as we felt that we didn't really have a narrative to our music video. We also wanted more footage of Chloe as when we had peer reviews they commented about how we should have more of the girl shown in our video and again it added to our story line. 

We needed to have a few more different scenes in our video to, as it was all pretty much the same, and all of Tom, our lead singer. We therefore needed a few completely different scenes compared to what we already. We already had a lot of Tom lip singing but we needed to have more of a story, so we decided we would film a little sort of love story. So we decided to film Chloe in a cafe where she should have been meeting Tom but he lets her down and doesn't come, she then leaves and goes back to the car park but eventually he does come to find her and gives her a bracelet. There then all happy and in love again. 

We used Benets cafe along kings parade to film the cafe scene, we asked the manager for permission before we started filming. Here we filmed Chloe waiting for Tom to arrive. We needed a few more camera angles as the filming we had already was all pretty much mid shots and we needed more variety. So through this extra filming time we did this and in the cafe we shot different angles and added a lot of variety. We filmed Chloe sitting at her table waiting for Tom to arrive, her we used a variety of close ups. When she leaves we also filmed her in the security round mirror, which gave a brilliant effect. 

The car park we used to film at was the Grande Arcade, here we went to the very top floor, it had amazing views of the city and the sun going down was beautiful so it was a brilliant place for us to film. 

Here we filmed a match on action shot of Chloe as she walks through the door and onto the car park roof, we film her walk over to the railings and put her head in her hands. We then film an over the shoulder should of her getting out a letter which Tom wrote to her, asking her to meet him at the cafe for 5, she then goes on to tear the paper up and we film this from a low angle and film the paper falling.  We also film an over the should angle of her looking at her watch. 

After we film Chloe upset Tom then come through the car park doors and surprises her with a cuddle and a bracelet, we film this surprised reaction and how Chloe takes him back and forgives him. I feel the filming from that evening went really well, we got a wide variety of shots such as a 360 angle, close ups, match on action, and close ups. We now have more of a narrative to our video and listened to our peer feedback and what they thought needed to be included.

This Image shows the cafe we used on Kings Parade, Benets is a lovely little small cafe and was perfect for filming this scene in our music video. It allowed us to capture lots of different angles and add more of a narrative to our video. This particular image shows chloe walking into the cafe, it shows the little rustic, vintage looking cafe.

This mid shot shows chloe checking her watch, wondering where Tom is. 

This image shows chloe walking out of the cafe, this is a very creative shot and is different to anything else we have taken and again adds variety.

This is a shot of chloe leaving the cafe, again it shows the little vintage looking cafe.

The three images above show the match on action shot of chloe walking through the door and onto the car park, this adds variety to our shot choices. 

This over the should shot of chloe reading her letting from Tom again adds shot variety to our video, it also adds to the romance.

This sunset is one of the images we got from the roof of the car park, we shall use this in our video because its a beautiful shot and shows the landscape. 

The images above are a few examples of the footage we did during the shoot, it shows the narrative and the variety of angles we have now introduced into our video. 

Peer reviews

on the 5th of November we received feedback from the rest of our class. this gave us an opportunity to further improve our music video and get advice from external sources that were on our level. we found that most people thought we needed more footage in different locations with a wider variety of angles, to this end we organised another evening of filming. another point was that people couldn't 'see' the star persona, which was the focus of the new filming. other than that our lip syncing was, apparently, quite effective, the camera control was good and the mise-en-scene was relevant and material was appropriate.

Our Final Music Video

This is our final music video! We are very pleased with it overall and we feel we have improved it a lot since our rough cut.

Locations

Trees
We have thought about filming in the trees being the college of long road, we think this will add to the story line we want to create effectively.

Town
Top of car park- city views, very effective, would add more of a narrative to our video.

Back streets of Cambridge- old  fashioned, vintage, cute, gives the video some depth an history.

train station- the use of the big clock at the station would be very effective. Adds to the theme of time.

under the bridge on the guided bus route near the station- this would be a different scene change, adds to the effect of him being confused.

Shopping centre- do a time laps of all the people passing by? very effective. emphasis's time/time running out.

River- the mill pound river, just out of town. would be perfect for a love story.

Photos from film shoot

Mercury music prize task. Nomerwork number 2

for this task i have decided to look at Ben howard and his album Every kingdom which is one of the 2012 nomenies for the mercury music prize. I have decided too look at the song old pine and ....

Old pine
this song is one of my favuotes of ben howard i love how lightneing and camera angles are used in the film. growing up and lviving in devon the film visits all of these wild and deserted places and talks about ....

The photo above shows the opening shot of the music video i love how light isbeing used here the sun set looks greazt against the corn.

Reflection homework

This homework was reflecting on our technical skills and what our hopes are for the music video project.
1. what are your practical strengths?
 With practical tasks i feel as though i work well in group and i feel confident during group tasks. But also i have good technical ability when it comes to filming.

2. What are the things you would like to improve during your practical project?
I would like to carry on developing my knowledge in all aspect do to with media both technically and theoretically. But also improve my ability when it comes to editing.

3. what are your ambitions for your music video project?
I aim along side my group to produce a successful video which looks good make sure we are organised and have enough time to edit it properly and not have to rush our project.

example of a time-lapse

This as an example of the sort of time lapse we would like to use for our music video. However we would have one person stand still for the duration of the time lapse, creating the effect that time is moving fast, which ties in with the title and lyrics of the song 'Live Like We're Dying'.

music video project pitch write-up

throughout our project,particularly the video, we are going to focus on a theme of time, such as clocks and a time-lapse. also for the album cover we have considered the use of either a sepia or black and white filter. For the magazine advert we had the idea of a clock (unsure if analogue or digital) ticking down until the release date of the album advertised.