Evaluation Tasks. Maya Whitmore - Tennant

Task one-
In what ways does your media product use, develop or challenge forms and conventions of real media products?

Presentation1 from mwhitmorete1

 

Task two-
How effective is the combination of your main product and ancillary texts? 

To do this task i created a prezi to describe the combination between our music video and ancillary products.



Task three-
What have you learned from your audience feedback?

The following is the Vox-pop directors commentary for our music video which we created. We speak about what we completed our music video, what we added and changed


 


Task four-
How did you use new media technologies in the construction and research, planning and evaluation stages? 
I created an xtranormal to complete task 4.

Q2: How effective is the combination of your main product and ancillary texts?

http://prezi.com/9uppgp1lh2g6/present/?auth_key=zbdfyww&follow=aj_i6yqcmq58&kw=present-9uppgp1lh2g6&rc=ref-13589552 this is a link to my prezi for question 2 of the musiv video evaluation

Ben Evaluation

Technology Evaluation
by: benkaye

Q4: How did you use new media technologies in the construction and research, planning and evaluation stages?

http://www.xtranormal.com/watch/14027194/celebz-movie this is my response to question 4, created using xtranormal

Evaluation

directors rough commentary script

>Peer reviews- comment on re-filming, making the star persona clearer, more (and more creative) angles and shots.

>Opinion on final product-acting on peer reviews, strong and in depth video, strong narrative, a good final product, which means better ancillary products

>adding of a fully fledged narrative

Directors commentary.

Today in lesson we did our directors commentary, I spoke about the first minute of our film and explained what we have changed, liked and why we had chosen to make the changes we had.

Todays Lesson

In todays lesson we have filmed ourselves evaluating different sections of our music video, we have took a minute each and analysed the video and spoke about any improvements we made on our video based on the feedback we received. We are now waiting for the footage to upload and we will edit it into our music video to help prove our points through footage.
Our Feedback really helped us when improving our video and we feel that our video has improved a lot from our rough cut because of this.

Evaluating Our Music Video

I am going to be talking about our music video in between the second and third minute. In this section the narrative shows us the female in the relationship very upset and angry at her lover. This is a very common convention of a pop music video and we have kept with this.
She expresses this by tearing up and throwing away a love letter which could show her throwing away their relationship and giving up hope. The lighting is very dark which ties in with the girls mood as she seems at a low point. The shots show that she is alone with no one around which expresses how lonely and lost she feels without her partner. Again we see the use of time as the girl looks at her watch after reading the note where he promised to meet her at five. We can see on the watch that he has stood her up which causes her to give up on the relationship.
In this part of the video we can see that we have acted on our feedback and added more footage of the girl and we have also broke up the video by adding more narrative to it rather than just lip syncing.

Evaluation Question 3 Script

I am going to talk about how we acted upon the feedback we received from our peer reviews to improve our video.

Our peer reviews suggested that we should include more of chloe. We acted upon this by taking another nights filming, in which we focused on getting a lot of narrative footage to convey to the audience that chloe and tom (our star persona).

As another comment we received was to include more narrative, we included a lot of this footage in our video in a logical order. Not only did this reduce the amount of lip-syncing (another peer review suggestion) but it also made our video a lot more interesting to watch as we now have a story of a relationship, a common convention of pop and rock music videos.   As our rough cut was almost entirely lip-syncing with mainly mid and long shots, when filming our narrative we tried to include a greater variety of shot types and angles. An example of this is the low angle long shot of chloe holding reading a letter, followed by an over the shoulder close up of the letter. We hope that by increasing the variety of shot types and angles our video is less repetitive and should keep the audiences attention. We also spent a lot of time experimenting with cross fading our cuts rather than just using jump cuts, to make the narrative an important part of the video rather than just to fill time.



I filmed this script being read in one take. It is going to be used as part interview and part voice over including clips of our music video, as a medium of communicating the feedback received and how we used this feedback to improve our video, with brief explanations of how this was achieved.
   

Planning for evaluation task 3

What have you learned from audience feed back?

for this task we need to create a directors commentary, which includes clips from the music video, and ancillary tasks as well as vox pop presentations of audience feedback. we have recieved feedback through vox pops of our rough cut, and peer reviews. we have acted on our peer reviews and rough cut feedback. in our next lesson (5/12/12) we will record a vox pop of our own evaluation and reviewing the changes we have made throughout the production process.

Comments we have recieved:

include more of chloe

more narrative

different shot types and angles

not as much lip-syncing

Picture 20

Picture 20, a photo by longroadmusicvideo12 on Flickr.

Analysis of magazine advert. 1

I have used different resources for analysing magazine adverts such a different web pages and real magazines. The following images show the research i have done.

This NME magazine is the 24th November issue, focused on the band ALT-J who broke through into the industry this year, there a indie rock alternative band from Leeds. Their debut album An Awesome Wave was released in May 2012 in Europe and September 2012 in the United States, eventually winning the 2012 British Barclay card Mercury Prize. I feel that looking at this bands magazine ad will give us relevant ideas to what to include in our magazine as there similar genres.

As you can see from looking at the magazine advert its got an alternative feel about it, along with the outfits the band members are wearing this adds to the alternative genre theme. The font for the bands title is rather vintage looking, but grabs the readers attention with the red spots on the white. The black an white images in the right hand corner add the alternative feel again.

This edition of the NME magazine was a lot more colourful, i like the use of the newspaper cuttings for the different headings/articles. I like the way there all different font types etc. This magazine stand out, and maybe the newspaper cuttings are something we should use in are magazine.

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This image is the band interview which featured in the November issue. I like the use of lighting on the stage set. The use of the stage is very effecting because the article is about the band and the title is access all areas and obviously the stage is where everything happens.

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This image is showing exmaples of magazine adverts and other band tours which have been published in other music magazines. This is something which we would should include in our magazine, this would make it popular to our target audience as it offers them extra information about bands they may also like.

http://www.flickr.com/photos/90276949@N05/8231480617/" title="Picture 8 by longroadmusicvideo12, on Flickr">http://farm9.staticflickr.com/8489/8231480617_620d7acffd.jpg

" width="350" height="500" alt="Picture 8">

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" width="350" height="500" alt="Picture 8">

This image is an advertisement for a fashion company and at the bottom there is a Facebook and twitter link, I think it’s important to make sure we advertise our Facebook page on all of our products to increase the popularity of the page. The use of different companies is also important to include in a magazine.

Font Research

Final Digipak

We had a 6 pane template but we decided to only use 4 due to time.

T2-09 Music Magazine Advert

This is our final magazine advert. We are very happy with it and we have shown above the original photo on the right.
We first of all used the clone stamp tool to remove some of the graffiti and textures that we did not want in the image. We did this to smooth out the image and make it more appropriate for use. When we were out photographing we stumbled upon this graffiti and knew that we wanted to use it, we therefore took numerous photos of it before choosing one to use.
We then merged two photos together to bring the graffiti man to life, we used a photo of Tom who is the star in our music video. 

Bonus content ideas for the Digipak

As this is a special release album it would be a great idea to include certain 'bonus features' in the digipak. Such as:

>posters of the band

>Live tracks and perhaps featurettes of the tracks

>free entry into competitions (for, personal gig, memorabilia, tour tickets e.t.c.)

Ancillary Products

Tomorrow is the deadline day for our ancillary products, today we are working hard to get them finished. We are creating both a digipack and also a magazine advert to advertise it. We are trying to keep the theme of these similar to that of our music video through our imagery. Our main theme is time.
We are using photoshop to create both products and are working as a group putting our ideas together so that the products enhance our video.
We have decided that we will not need to take any more photos for these products as we have taken plenty during our filming in preparation for producing these products.

Extra Content

For our digipak I think it would be very effecting if we included some extra content, as it’s a special edition CD it needs that extra something to make it so special. Possible ideas are entry into competitions to win prizes, postcards, stickers, concert tickets, tour date information or even a large folded up picture of the band.

The above are both examples of extra content being used in digipaks, the first is the gorillas and second Rihanna, I like the way Rihanna carry’s on her sexy, rouge, lust feeling even through her digipak.

 

Ancillary Products

We decided as a group that we didn’t need to redo a photo shoot for our ancillary products. When we filmed before we took many stills and feel that these provide us with enough photos to choose from and there good quality and appropriate photos for us to use. We also think that as they are good photos available we should focus on creating our products and put our time into them.

Letter To Band

The following is a draft letter which i have written up to send to the band to ask for permission to use there song for our music video.

The Script
RCA Label Group
9 Derry Street
London, W8 5HY
UK

To whom it may concern,

I am a student at Long Road Sixth Form College and i am writing to ask for permission to use The Scripts single Live Like We're Dying for a music video project we have been doing at college. For our A2 course work we have to research, plan, design and create our music video. We use our peers for our videos and edit them to create the final video, we chose to use this song for our music video because we felt it had great potential. Please respond by emailing z0265@longroad.ac.uk. We look forward to your reply and hope you can support us with our work by allowing us to use the song for our educational purposes only.

Yours sincerely,

Maya Whitmore Tennant.

DSCN1916

DSCN1916, a photo by longroadmusicvideo12 on Flickr.

Ideas for track listing on the Digipak

>Live like we're dying (Title track)
>Standing in time
>The end where I begin (Script song)
>The wake up call
>Lift me up
>Save me
>We cry (Script song)
>A little heart to heart
>Paper heart
>Time and again

we also thought as the digipak is a 'special release' album we should include some 'bonus' tracks:

>The man who can't be moved (Script song)
>If you ever come back (Script song)

Analysis of Digipack

This is the digipack of pop artist Katy Perry's latest album Teenage Dream, the complete confection. This album is an extended edition of her previous album Teenage Dream. This album offers more for the buyer than the original album with lots of special features such as a chance to win a golden ticket inside for her movie premiere, the front cover of the digipack consists of a lenticular cover insert which creates a moving image when moved from side to side, the digipack contains nineteen songs compared to the thirteen on the original album and this album also gives us five three newly released singles.
The digiopack carries on with the imaginary world that Katy Perry has created for her fans. This is a land called Candyfornia which was seen on her tour as well as in the music video for California Gurls. This land is about sweet things where everything is made from sweets and candyfloss makes up the clouds. Katy perry attempts to make this land come to life with a moving insert cover which is covered in all things sweet as well as the queen of pop herself. As the image changes we see the star go from a head on close up shot with her wearing a crown, possibly showing us she is the queen of candyfornia? As we move the album again we see another image of Perry lying down naked in a sea of pink tinted cloud.

This is the back of the digipack, again it carries on with the Candyfornia theme that Katy is trying to get across, we can see bright blue skies and lots of pink fluffy clouds. The font of the writing again carried on with this theme as it looks like candy canes. The colours are very bright and very girly with bright pinks and the writing is very soft. It all looks very innocent and very appealing to teenage girls. 

Influences On The Ideas For Our Music Video

James Morrison- Broken Strings

This video has been a main influence on some of the ideas for our music video, the video features intense close ups of the artist which helps to create a star persona within the music video. We have also tried some close ups of our artist as we like this intense style. We feel these close ups go really well with our song choice and with the pace and feel of the music.

Above we can see a comparison between two shots from our music video and from James Morrison's video for 'Broken Strings'. We can see that they are both very close up, intense shots of the artist singing the song.
Other similarities between the two videos are that they both feature the artists female lover. In both videos we have some narration about the love affair between them, but the artist is always more dominant than the female lover.

8th November filming

We chose to use the extra time of filming after our rough cut deadline because we felt that we still needed more footage and filming time. We did this on Thursday the 8th, we choose to film on a Thursday again as thats when we have the most time available to us.

We wanted to film some more footage as we felt that we didn't really have a narrative to our music video. We also wanted more footage of Chloe as when we had peer reviews they commented about how we should have more of the girl shown in our video and again it added to our story line. 

We needed to have a few more different scenes in our video to, as it was all pretty much the same, and all of Tom, our lead singer. We therefore needed a few completely different scenes compared to what we already. We already had a lot of Tom lip singing but we needed to have more of a story, so we decided we would film a little sort of love story. So we decided to film Chloe in a cafe where she should have been meeting Tom but he lets her down and doesn't come, she then leaves and goes back to the car park but eventually he does come to find her and gives her a bracelet. There then all happy and in love again. 

We used Benets cafe along kings parade to film the cafe scene, we asked the manager for permission before we started filming. Here we filmed Chloe waiting for Tom to arrive. We needed a few more camera angles as the filming we had already was all pretty much mid shots and we needed more variety. So through this extra filming time we did this and in the cafe we shot different angles and added a lot of variety. We filmed Chloe sitting at her table waiting for Tom to arrive, her we used a variety of close ups. When she leaves we also filmed her in the security round mirror, which gave a brilliant effect. 

The car park we used to film at was the Grande Arcade, here we went to the very top floor, it had amazing views of the city and the sun going down was beautiful so it was a brilliant place for us to film. 

Here we filmed a match on action shot of Chloe as she walks through the door and onto the car park roof, we film her walk over to the railings and put her head in her hands. We then film an over the shoulder should of her getting out a letter which Tom wrote to her, asking her to meet him at the cafe for 5, she then goes on to tear the paper up and we film this from a low angle and film the paper falling.  We also film an over the should angle of her looking at her watch. 

After we film Chloe upset Tom then come through the car park doors and surprises her with a cuddle and a bracelet, we film this surprised reaction and how Chloe takes him back and forgives him. I feel the filming from that evening went really well, we got a wide variety of shots such as a 360 angle, close ups, match on action, and close ups. We now have more of a narrative to our video and listened to our peer feedback and what they thought needed to be included.

This Image shows the cafe we used on Kings Parade, Benets is a lovely little small cafe and was perfect for filming this scene in our music video. It allowed us to capture lots of different angles and add more of a narrative to our video. This particular image shows chloe walking into the cafe, it shows the little rustic, vintage looking cafe.

This mid shot shows chloe checking her watch, wondering where Tom is. 

This image shows chloe walking out of the cafe, this is a very creative shot and is different to anything else we have taken and again adds variety.

This is a shot of chloe leaving the cafe, again it shows the little vintage looking cafe.

The three images above show the match on action shot of chloe walking through the door and onto the car park, this adds variety to our shot choices. 

This over the should shot of chloe reading her letting from Tom again adds shot variety to our video, it also adds to the romance.

This sunset is one of the images we got from the roof of the car park, we shall use this in our video because its a beautiful shot and shows the landscape. 

The images above are a few examples of the footage we did during the shoot, it shows the narrative and the variety of angles we have now introduced into our video. 

Peer reviews

on the 5th of November we received feedback from the rest of our class. this gave us an opportunity to further improve our music video and get advice from external sources that were on our level. we found that most people thought we needed more footage in different locations with a wider variety of angles, to this end we organised another evening of filming. another point was that people couldn't 'see' the star persona, which was the focus of the new filming. other than that our lip syncing was, apparently, quite effective, the camera control was good and the mise-en-scene was relevant and material was appropriate.

Our Final Music Video

This is our final music video! We are very pleased with it overall and we feel we have improved it a lot since our rough cut.

Evaluation task

 Task 1
The Script's style of music is within the pop genre. While we are in the early stages of editing, we have already managed to cut between a variety of scenes and camera angles showing the singer singing. This is stereotypical of a pop video, as a lot of scenes allows for a lot of cuts, which keeps the video interesting for the audience and a focus is usually kept on one or two key figures in the band. The slowed down and then reversed shot of the clock smashing technique isn't found in many pop videos, with the aim of being different enough to keep the audience interested, without looking out of place in a pop video and tying in with the theme of time.

In order to have some variation on just cutting between performance shots, Due to the title of the song 'Live Like We're Dying' we decided to include some narrative footage emphasising time. The relationship between lyrics and visuals in our video is for the most part amplified. The best example of this is where the lyrics are "Live like we're dying', we cut to a slowed down then rewinded shot of a clock smashing. The purpose of this is to support the meaning of the lyrics, but placing an emphasis on time.

When considering the relationship between the music and visuals, at this stage of the editing process the only notable editing technique we have included is editing to the beat through out the first verse and chorus. This is a technique we intend to implement throughout the video, as is often the case in the Pop genre.

Our singer is the main focus of the video; with many close ups of him singing. In all of the shots of him singing, he is the main and perhaps even sole focus within the scene. This should fulfil any artist presence based demand of the record label and promote brand awareness. However it is worth considering filming some more exiting shots of the singer, perhaps incorporating some camera movement, which should help to improve the flow of our music video.

An example of notions of looking in our video is the scene where the singer is sitting in front of a graffiti covered wall. This setting is very contradicting to the singers clothing, which will hopefully engage the audience by leaving the contrast unexplained, thereby urging them to form their own opinion of his star persona.


Task 2

Due to our original filming difficulties which resulted in us losing a days filming, we have had to spend all our group time editing so far and have not had much of a chance to discuss the ancillary tasks. Although we do have a large number of still's we have taken for the digipack, we just need to select which of them will fit best with our other products and our star persona.

On the other hand, our magazine advert created on photoshop went well, and we gained a lot of skills and knowledge regarding photoshop, none of us having never used the programme before. Our magazine advert contains elements suggestive of the pop genre. I think we should emphasise these features in the digipack which should combine our products effectively, hopefully resulting in the overall product appearing professional and well planned.

Task Four

Thanks to digital television, there are many different music channels available. These cover a wide variety of genres and artists. For example Kerrang plays mostly rock and metal music videos, and the various MTV channels cover pop, rap, alternative, rock and many more genres. I believe the Script are most likely to be played on MTV Rocks. The channel would play The Script during one of their less heavy, more pop influenced rock playlists.


An example of a Channel that definitely would not play The Script is Scuzz. Scuzz is a channel aimed at fans of metal music, and does promotions such as giving away free guitars in competitions aimed at metal fans. As The Script are a pop/rock artist playing there music would never be considered at Scuzz, as they are not the type of artist its viewers want to listen to.


When considering internet channels that may exhibit The Script's music video, it is very relevant that the majority of music videos watched online are on YouTube. On YouTube, The Scripts music videos with the most views are distributed through Vevo, which also posts a wide array of other music genres. 

For a broad range of successful advertising our video would be viewed through both of the channels mentioned above. This ensures a larger group is made aware of our product, and will be exposed to it more often.